Buy Diamonds

Diamond prices at the retail level are, of course, based on perceptions of what the market will bear and prices in large part are set according to the jewelers experience and feel for the "quality" of the stone. Most retailers do not go to the trouble or expense of an appraisal of all diamonds they sell, and indeed in a large portion of sales such an approach is not warranted (the average consumer does not ask for or understand such details).

This should not, however, dissuade you (a well-educated consumer, right?) from asking what a diamonds grading parameters are. With such information and a basic understanding of the appraisal process you should be able to comparison shop. obvious to laypeople.---------------*read more

A 1.42 carat round brilliant is the showcase of this solitaire diamond engagement ring. Brilliance and style combine to make this piece irresistible.

To the untrained eye, a rough diamond can look like a piece of glass. An experienced diamond cutter is needed to bring out the hidden brilliance and beauty of a diamond. While the origins of diamond cutting can be traced to India, the first signs of a diamond cutting industry is believed to have begun in Venice around 1330.

The first major diamond cutting industry was established in Antwerp and Amsterdam where the majority of skilled craftsmen worked. The beginnings of diamond cutting were rather primitive as chisels and mallets were the tools used to shape diamonds...